PublishedJanuary 07 2026

AUTOMOTIVE SALES MANAGER

Automotive Sales Manager

Turner Volkswagen, Kelowna, British Columbia, Canada

Compensation: $120,000 – $150,000 annually (salary + performance-based incentives)

About the Role

Turner Volkswagen is seeking an experienced and motivated Sales Manager to lead our sales team and drive performance at our dealership in Kelowna, BC. This is a key leadership role responsible for maximizing sales, developing team members, and delivering an exceptional customer experience that aligns with Volkswagen brand standards.

Key Responsibilities

Lead, coach, and motivate the sales team to achieve and exceed monthly and annual targets
Drive new and pre-owned vehicle sales performance, profitability, and market share
Ensure a customer-first sales process that delivers an outstanding buying experience
Analyze sales metrics, forecasts, and inventory to support strategic decision-making
Recruit, train, and develop sales staff, including ongoing performance management
Ensure compliance with Volkswagen Canada policies and dealership standards
Collaborate with Finance, Service, and Marketing departments to support dealership goals
Stay current with Volkswagen products, promotions, and industry trends

Qualifications & Experience

Proven experience as an Automotive Sales Manager (Volkswagen or European brand experience is an asset)
Past automotive Finance Management experience is an asset
Strong leadership, coaching, and team-building skills
Demonstrated ability to drive sales growth and profitability
Excellent communication, negotiation, and customer service skills
Solid understanding of automotive sales processes, CRM systems, and inventory management

A strong understanding of digital marketing, social media and web analytics
Operates with integrity, is trusted and respected by others
Actively engages with staff with a team first mentality
Organized and process driven with a strong understanding of time and priority management

Valid driver’s license and ability to meet insurability requirements
Strong understanding of budgeting, forecasting and expense management

Compensation & Benefits

Competitive total compensation of $120,000 – $150,000, based on experience and performance
Performance-based bonuses and incentives
Comprehensive benefits package (health, dental, vision)
Paid vacation and statutory holidays
Opportunities for professional development and career advancement within the organization

Why Join Us

Represent a globally respected and innovative automotive brand
Work in a supportive, performance-driven dealership environment
Opportunity to make a meaningful impact on dealership success and team growth
Work in a beautiful facility with up to date technology and operating systems
Competitive compensation that is salary plus bonus based
Comprehensive benefits package
Car allowance
Regular staff events
A healthy balance between lifestyle and work schedule
We are a local family owned and operated company

Please send your application along with your resume to careers@turnervw.com or drop it off in person at the Turner VW reception desk. We thank everyone for their application but only those considered for the position will be contacted.